Customer Centred Design

Customer Centred Design

Upcoming Events


April 4, 2019 09:15 - 12:30

Customer Centred Design


Choose Event


Customer centred design is the process of creating products, services or experiences based on the wants, needs, and challenges of your customers.

All products and services are designed, but the design process can sometimes be ad-hoc and opaque, resulting in processes which seem efficient but create frustrating experiences for the customer.

The growth of design thinking and related disciplines such as customer success has led organisations to go back to the drawing board to design experiences that work for customers from the ground up. That means fusing research to create empathy for customers with a deep understanding of the psychological principles we can use to create the experiences we desire.

This half-day briefing will give you a grounding in customer-centred design for products, services, and (ultimately) experiences.


  • Design Thinking
  • Empathy & Research
  • Content Design
  • Neuro Design
  • Customer Success
  • Designing Products, Services, & Experiences


You’ll leave with an approach which will enable your organisation to use research to fuel customer-centred design of products and services.


etc. Venues - Marble Arch
Garfield House
86 Edgware Road
London W2 2EA

etc.venues - Manchester Central
11 Portland Street
M1 3HU

01484 517575
Taylor Hill Mill, Huddersfield HD4 6JA
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