All products and services are designed, but often the design process can be ad-hoc and opaque, resulting in processes which seem efficient but create frustrating experiences for the customer.
The growth of design thinking and related disciplines such as customer success has led organisations to go back to the drawing board to design experiences that work for customers from the ground up. That means fusing research to create empathy for customers with a deep understanding of the psychological principles we can use to create the experiences we desire.
This half-day briefing will give you a grounding in customer-centred design for products, services, and (ultimately) experiences.
- Design Thinking
- Empathy & Research
- Content Design
- Neuro Design
- Customer Success
- Designing Products, Services, & Experiences
You’ll leave with an approach which will enable your organisation to use research to fuel customer-centred design of products and services.
etc. Venues - Victoria
One Drummond Gate
London SW1V 2QQ
etc.venues - Manchester Central
11 Portland Street