Customer Centricity is all about placing the customer at the heart of what your organisation does. It's about creating a customer centric culture where customer experience is the top priority - placing your customers' wants, needs, and challenges at the forefront of your product and service design process.
A Customer Centricity survey measures the gap between what it takes to deliver an excellent customer experience and how employees perceive the organisation to be performing today. This helps to create engagement and an action plan for improvement and becoming more customer centric.
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Contact us to find out more about our Customer Centricity research programmes.
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Customer Insight Magazine
Created and published in house by TLF Research. Our Customer Insight Magazine contains features, case studies and latest thinking on creating an outstanding customer experience. We hope you enjoy reading it as much as we enjoy creating it!
Customer Empathy and Mirror Surveys - Webinar
Do your colleagues see things the same way as customers? This webinar discusses how improving their customer empathy can help them be better prepared to solve their problems and meet their needs. And how a mirror survey can help you identify the difference between customers and internal colleagues’ perceptions.