Customer Research

We're specialists in customer insight. We use research to help our clients understand and improve their customer experience. We work with customer-focused organisations of all shapes and sizes, from multinational corporations to local businesses and housing associations, on projects worth anywhere from £3,000 to over a million.

Customer Experience Surveys


It’s pretty well established that the way customers feel about an organisation is made up of a mixture of rational evaluations (like value for...

Net Promoter Score (NPS) Surveys


What is NPS? NPS or Net Promoter Score is a customer experience metric that organisations use to measure how they are perceived by their customers...

Customer Journey Mapping


Qualitative Journey Mapping The aim of journey mapping is to understand how things look from your customers’ point of view. That means...

Competitor Surveys


Competitor surveysYou've been working hard, and you know you're giving customers a better service than last year, but still your satisfaction scores...

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