Explore & Understand

Good customer research means looking at the experience the way customers see it. We use qualitative techniques to get close to customers so that we can understand their thoughts, feelings, and decisions. Exploratory research will make sure your survey is measuring the right things.

Qualitative insight is also great fuel for internal communications and storytelling, because it allows individual customers to come to life within your business. These customer stories have enormous power to humanise customer experience research and make it more engaging.

Whether you're looking for stand alone research to engage employees or outputs to inform a larger, more detailed programme, we've got a solution to help.

Exploratory Research


Exploratory research is also an essential tool to build the deep empathy for customers that you need for customer experience design. You need this...

Customer Stories


As well as understanding themes which are common across groups of customers, qualitative research is the best way to bring customers to life in...

Customer Journey Mapping


Qualitative Journey Mapping The aim of journey mapping is to understand how things look from your customers’ point of view. That means...

01484 517575
Taylor Hill Mill, Huddersfield HD4 6JA
Twitter LinkedIn