“We adore chaos because we love to produce order.”
How do we measure success? A lot of business people would say it comes down to money, but I think that's often not quite as useful or as clever as they think.
Leaving to one side whether or not making money should be your primary purpose, one thing that we've seen again and again is the importance of being clear on whether your focus is on short-term or long-term profit. We believe in an approach to business built around a loyalty strategy, in other words on finding the right kind of customers, meeting their needs better than anyone else, and therefore earning their loyalty. That strategy pays off handsomely, but it's a long-term game.
As Dave Trott points out in our first link, you can only evaluate success if you're clear on what you're trying to achieve. That principle applies as much to strategy and customer experience as it does to advertising. So what matters to you?
Thanks for reading,