REVIEWING YOUR CX STRATEGY AND CUSTOMER RESEARCH
We're really excited to be back doing face to face events! In this free to attend morning event in Manchester, we'll take you through a comprehensive approach to reviewing your CX strategy and how to ensure your customer research is linked to your plans. The event will take place at the Macdonald Manchester Hotel on Tuesday 12th July 2022, starting at 9:30am and finishing at 12pm. Find out more about the event below and book your place now.
Agenda for the morning
The event will take place on the morning of Wednesday 12th July.
We've got a packed schedule, there will be 3 main sessions with speakers from TLF Research and a Q&A to finish.
09:00 - 09:30 - Registration with tea and coffee
09:30 - 09:40 - Introductions
09:40 - 10:20 - A CX Strategy Canvas
10:20 - 11:00 - Best Practice Customer Research
11:00 - 11:15 - Break
11:15 - 11:45 - The Tactical View
11:45 -12:00 - Q & A
12:00 - Finish
About the sessions
A CX Strategy Canvas
Are you struggling to define your CX Strategy? In this session we’ll introduce our CX Strategy Canvas and talk you through asking and answering the key questions you need to address in order to design an effective CX Strategy grounded in a balanced programme of research and insight.
Best Practice Customer Research Programme
Many research programmes have grown organically, and it can be useful to step back and review whether your programme has everything it needs. Does it provide a relationship and event or journey perspective, is there useful internal benchmarking and is it linked to your CX Strategy?
The Tactical View – an example using a Complaints Survey
Many tactical surveys are short and simple, but do they focus on behaviours, close the loop and allow for regular root cause analysis. We will share examples of a tactical survey and the analysis that is available.
Macdonald Manchester Hotel
London Rd, Manchester
Located a short walk from Manchester Piccadilly train station and with plenty of car parks nearby the venue should be easy to find. Fore more information on how to get there, please visit the venue's website here.
Get in touch
Get in touch if you would like to find out more about this event or speak to a member of our team about booking your place.
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