What to expect from the course:
This interactive course is a 3 week structured online learning course starting on 26/09/2022. The course consists of:
Weekly video sessions explaining key storytelling concepts
Exercises to help you put these ideas into practice
Downloadable materials to complement the weekly videos
Peer interaction to share knowledge and ideas
Email and telephone access to your tutor, Stephen Hampshire
Live Zoom sessions in which Stephen will answer your questions
The start date for this course is Monday 26/09/2022 and will run for 3 weeks.
The course consists of 3 chapters; each consisting of video lessons, community discussions, reading, activities, and quizzes to make sure you’re picking up what you need. We’ll provide resources for each chapter, and also point participants to useful material in books and online.
Once you've started your course, a new chapter will be released each week. Once a chapter have been released they remain available to access at any point.
Each chapter contains between 30-60 minutes of video lessons and combined with the other learning content we'd recommend spending at least 2-3 hours per week on the course. The time you spend on your weekly tasks is up to you.
You will receive a certificate of completion once you have finished the course.
What You'll Cover:
You can watch a short summary of the course in the video below.
We'll start with an introduction to storytelling and how the course will work. Upon succesful completion of each chapter you will be able to:
Chapter 1 - Why stories?
Describe the key elements of a business story
Understand the link between stories and change
Understand your own role as storyteller and mentor
Chapter 2: Finding your story
Use exploratory data analysis tools to search for stories
Look for the stories in your data that will motivate your audience (colleagues, customers, or C-suite)
Search for cause and effect explanations to create calls to action
Chapter 3: Telling your story
Create a powerful “hook” to engage your audience
Build a persuasive narrative appealing to both hearts and minds
Use visual storytelling to build engagement
Find opportunities for emotional impact
Give you audience a clear mission that will lead to action
HOW WE'LL SUPPORT YOU
Tutor support will be available from Stephen Hampshire through email and scheduled calls.
There will be live Zoom sessions during the course giving you the opportuntity to virtually meet Stephen and other learners on the course.
There will also be a dedicated learner community available with regular discussion posts asking key questions and common challenges.
Full tutor support will be available for 6 weeks following the start date of the course.
How long will I have access to the course?
All course content will remain available for 6 months following the start date of the course. You can view the full Terms and Conditions of our online training here.
How do I book?
This course is ideal for anyone who wants to tell better stories with their customer data.
Book your place now by completing the delegate details above and adding the course to your basket (you will need to add in the delegate details before you can add to basket).
Get in touch if you have any questions about the course or if you would like to speak to us about group discounts, or running the course in-house.
"I find TLF courses really inspiring, easy to understand and apply. The structure and helpful materials really challenge you to think about how you embed more of a customer centric culture"
Client Manager @ TLF Research
After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
Get in touch
Get in touch to find out more about our training courses, group discounts and our in-house training offer. Our training and events can help you develop your knowledge and skills on a wide range of customer research and insight subjects.
You may also be interested in
Storytelling & Culture Change
It’s important to communicate to your research story to show how important the survey is to you and what you’re doing to improve. We’ve seen that customer communication can make a big difference to response rates (demonstrating that you listen) and improved perceptions.
News & Opinion
Telling your research story - 5 questions you need to ask yourself
In this article TLF Research Client Manager Stephen Hampshire shares his thoughts on storytelling in customer research. The word “storytelling” may be the most abused buzzword in the research industry and, let me tell you, that is a competitive field.
Designing Better Charts and Infographics: Top Tips and Showcase
When it comes to designing better displays of data, there's always more to learn. Staying on top of the statistical knowledge, graphic design skill, and storytelling chops you need to do it well can sometimes seem overwhelming. In this webinar we skip the theory, and cut straight...
The Customer Insight Playbook - Storytelling Cards
These cards are going to give you 50 ways to tell your customer story!