Storytelling With Data - Interactive - 26/09/2022

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Storytelling With Data - Interactive - 26/09/2022

“Storytelling” is a much-abused word, but the truth is that using a story-driven approach to reporting can make all the difference to how engaging your data is. Finding and telling good stories will help you get attention, make your reporting more engaging for your audience, and most important of all make it more likely that your analysis will drive change. This interactive online course will teach you how.

Over 3 chapters, we will take you step by step through the science of data storytelling, from understanding why stories are so powerful, through to finding, crafting, and telling your story.


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What to expect from the course:

This interactive course is a 3 week structured online learning course starting on 26/09/2022. The course consists of:

  • Weekly video sessions explaining key storytelling concepts

  • Exercises to help you put these ideas into practice

  • Downloadable materials to complement the weekly videos

  • Peer interaction to share knowledge and ideas

  • Email and telephone access to your tutor, Stephen Hampshire

  • Live Zoom sessions in which Stephen will answer your questions


The start date for this course is Monday 26/09/2022 and will run for 3 weeks.

The course consists of 3 chapters; each consisting of video lessons, community discussions, reading, activities, and quizzes to make sure you’re picking up what you need. We’ll provide resources for each chapter, and also point participants to useful material in books and online.

Once you've started your course, a new chapter will be released each week. Once a chapter have been released they remain available to access at any point.

Each chapter contains between 30-60 minutes of video lessons and combined with the other learning content we'd recommend spending at least 2-3 hours per week on the course. The time you spend on your weekly tasks is up to you.

You will receive a certificate of completion once you have finished the course.

What You'll Cover:

You can watch a short summary of the course in the video below.

We'll start with an introduction to storytelling and how the course will work. Upon succesful completion of each chapter you will be able to:

Chapter 1 - Why stories?

  • Describe the key elements of a business story

  • Understand the link between stories and change

  • Understand your own role as storyteller and mentor

Chapter 2: Finding your story

  • Use exploratory data analysis tools to search for stories

  • Look for the stories in your data that will motivate your audience (colleagues, customers, or C-suite)

  • Search for cause and effect explanations to create calls to action

Chapter 3: Telling your story

  • Create a powerful “hook” to engage your audience

  • Build a persuasive narrative appealing to both hearts and minds

  • Use visual storytelling to build engagement

  • Find opportunities for emotional impact

  • Give you audience a clear mission that will lead to action


Tutor support will be available from Stephen Hampshire through email and scheduled calls.

There will be live Zoom sessions during the course giving you the opportuntity to virtually meet Stephen and other learners on the course.

There will also be a dedicated learner community available with regular discussion posts asking key questions and common challenges.

Full tutor support will be available for 6 weeks following the start date of the course.

How long will I have access to the course?

All course content will remain available for 6 months following the start date of the course. You can view the full Terms and Conditions of our online training here.

How do I book?

This course is ideal for anyone who wants to tell better stories with their customer data.

Book your place now by completing the delegate details above and adding the course to your basket (you will need to add in the delegate details before you can add to basket).

Get in touch if you have any questions about the course or if you would like to speak to us about group discounts, or running the course in-house.

"I find TLF courses really inspiring, easy to understand and apply. The structure and helpful materials really challenge you to think about how you embed more of a customer centric culture"

Online Course Learner Survey 2022

Your Tutor:

Stephen Hampshire

Client Manager @ TLF Research

After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.

Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.

Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.

Get in touch

Get in touch to find out more about our training courses, group discounts and our in-house training offer. Our training and events can help you develop your knowledge and skills on a wide range of customer research and insight subjects.