Understand & Explore - How qualitative insight can help you see through customers? eyes

Understand & Explore - How qualitative insight can help you see through customers? eyes

Upcoming Events

London

March 11, 2020 09:15-12:30

Understand & Explore - How qualitative insight can help you see through customers? eyes

£160.00

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NEW from TLF Research, this half day briefing focuses on using qualitative research tools to understand customers better. This half day briefing will help you adopt the “lens of the customer” so that you can design future research to reflect their priorities and also develop the understanding you need to design better journeys. Customer research without the depth of insight that qualitative techniques offer can fall victim to a tick-box mentality, failing to deliver the understanding that will enable your business to properly understand and improve the customer experience.

We’d recommend delegates also attend the second in this series; ‘Plan & Act’. These briefings have been designed to complement each other and will give you an overview of an effective customer research approach.

Agenda

  • What can qualitative research do for you?
  • Combining observation and questioning
  • Asking better questions
  • Listening well
  • The art of interpretation – outside-in versus inside-out
  • Reporting qualitative findings

Outcome

  • You’ll leave with an understanding of what qualitative research can do for you, how to approach it, and how to use it get a deeper understanding of customers.

Venue:
London
etc.venues - Prospero House
241 Borough High St
London
SE1 1GA

 

01484 517575
Taylor Hill Mill, Huddersfield HD4 6JA
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