Wednesday 20th July 2022. 11-11:30am
Customer loyalty is fundamental to our vision of how to build long term sustainable businesses, grounded in what we call a "loyalty strategy". In simple terms, that means finding and keeping the right customers.
But "loyalty" is a curiously slippery word, often meaning different things to different people in different contexts.
In this webinar we spell out exactly what loyalty means, in terms of customer attitudes and behaviour, and the mechanics of how that translates to long term value for your business. We'll explain that the best measures of loyalty depend on your sector and the nature of your relationships with customers. Finally, we'll suggest how you can use customer research, combined with other data, to build your loyalty strategy on solid foundations of data.
Register for your free place today.