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Improving Your Existing Programme With Qualitative Research

Free

Do you ever feel that your research is giving you interesting data, but not much insight or depth? Qualitative research is probably the answer.

In this webinar we’ll look at tips and tricks for incorporating qualitative research into our current programme to help draw out greater context and understanding of our customers’ needs. We’ll discuss areas where you could consider qualitative research and the benefits that this can bring to your organisation.

We touch on the different types of qualitative techniques to consider and how you could use the outputs to drive an emotional engagement with colleagues.

Register for your free place today.

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Webinar host:

Debs Binks

Client Manager @ TLF Research

Debs is passionate about research having spent over 15 years working in a variety of different research based roles. Debs loves nothing more than getting under the skin of her clients needs and delivering actionable and insightful recommendations embedded in the voice of the customer.

As both a qualitative and quantitative researcher, Debs advocates using both methods as part of any programme in order to drive a strong understanding and emotional connection with customers.

Away from work, Debs like watching football (especially grassroots), gin and countryside walks with her dog.

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