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B2B: Turning Customer Insight Into Competitive Advantage

Free

In B2B markets, insight only creates value when it drives differentiation. This session shows how to turn customer understanding into clearer propositions, stronger account strategies, and better investment decisions. Learn practical ways to identify what clients truly value and use insight to stand out and grow.

Join us on Wednesday 22nd April 2026 at 11am for this free 30 minute webinar.

Register for your free place now.

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Webinar host:

Stephen Hampshire

Client Manager @ TLF Research

After 25 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.

Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.

Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.

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