Customer Journey mapping

Bring your customers to life and offer your employees real insight into your customers’ thoughts, feelings and interactions with your business.

As well as understanding themes which are common across groups of customers, qualitative research is the best way to bring customers to life in vivid detail, understanding their individual emotions, context, and decision-making.

You need this if:

You want to understand how customers see the end-to-end experience, establish the key moments of truth, and explore what shapes customer emotions as they go through their experience. Journey mapping ties together insight and service design to help you shape better experiences.

What we do:

We can manage any or all aspects of your customer journey mapping programme including…

Qualitative research

Quantitative research

Facilitation/service design

Graphic design


Prioritise customers’ feelings from end to end.

What you get:


Clear and focused analysis of the customer journey.

Actionable outputs

Tools such as Service Blueprints will help to map the customer view to your internal process view.

Engaging deliverables

Our creative team will help to bring your journey to life for colleagues.

Customer Journey Mapping Online Course

Our in-depth online training course will give you the knowledge and skills you need to use journey mapping in your own organisation. Over 6 chapters we will take you step by step through planning, developing, using, and communicating your own map for your chosen customer journey.

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Get in touch

Get in touch to find out more about customer stories and how we can help you gain an in-depth understanding of your customers today.