Measure & Track

Customer Empathy

How well do your employees understand your customers? Closing the perception gap between staff and customers can be a crucial step in making sure you get the most from your customer research. A customer empathy survey is a quick and easy way to find out where you are.

Improving their customer empathy can help your employees understand the how and why of customer feelings and as a result they will be better prepared to solve their problems and meet their needs.

For example, a mirror survey can help you identify the difference between customers and employees perceptions - what your customers see as their main problems versus what your customer service team believe they are. This is a powerful tool and can help you prioritize areas for improvements.

You need this if…

  • You want a simple measure of how well staff understand customers.
  • You need to gain buy-in to the importance of measuring customer views accurately.

What we do

  • In-house web survey design and hosting (mobile optimised)
  • In-house analysis and reporting

What you get

  • Perception gaps. We’ll build analysis of the perception gaps in to your customer survey report to show where employees are seeing things differently to customers
01484 517575
Taylor Hill Mill, Huddersfield HD4 6JA
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