How well do your employees understand your customers? Closing the perception gap between staff and customers can be a crucial step in making sure you get the most from your customer research. A customer empathy survey is a quick and easy way to find out where you are.
Improving their customer empathy can help your employees understand the how and why of customer feelings and as a result they will be better prepared to solve their problems and meet their needs.
For example, a mirror survey can help you identify the difference between customers and employees perceptions - what your customers see as their main problems versus what your customer service team believe they are. This is a powerful tool and can help you prioritize areas for improvements.
You need this if…
What we do
What you get