/f/131443/1424x937/d614c7cbf3/cx-landscape-webinar.png)
/f/131443/1200x675/f219670466/autumn-22-1.jpg)
/f/131443/640x422/d29bd35e6d/1-cx-landscape-1.jpg)
/f/131443/1962x1135/e8f74f1bf6/customer-research-review.png)
Customer Stories
Combining robust research with engaging storytelling can create a lasting impression.
Customer stories give you the opportunity to share the thoughts and feelings of customers interacting with your business - giving your colleagues a first hand account of what really matters.
You need this if:
You want to bring the customer to life within your business, helping your colleagues to understand the impact of the customer experiences you create. Qualitative research is the best way to bring customers to life in vivid detail, understanding their individual emotions, context, and decision-making.
/f/131443/670x425/4455024f09/customer-stories-1-670x425.jpg)
What we do:
Photo-ethnography
VoxPops (video interviews)
what you get:
Individual Stories
Where qualitative research typically looks for themes, a case study approach helps you to focus in detail on the feelings of a small number of individuals.
Case studies
Case studies, particularly for B2B organisations, can help employees to understand key customers in detail, or showcase what success looks like to prospects.
Photo/video stories
Photo and video help to bring the stories to life, and are much more likely to engage and be memorable.
Get in touch
Get in touch to find out more about customer stories and how we can help you gain an in-depth understanding of your customers today.
You may also be interested in...
/f/131443/2240x2240/4bdd2b90b9/all-ci-magazines-square.jpg)
Customer Insight Magazine
Created and published in house, Customer Insight magazine is a home for longer features, case studies, and latest thinking on customer experience and insight. All designed to inform, stimulate, and sometimes to provoke. We hope you enjoy reading it as much as we do creating it!
Webinar
/f/131443/500x507/81d5e1c551/user-stories-customer-journey-mapping-webinar-thumbnail.jpg)
User Stories And Customer Journey Mapping
This is one of our most popular training subjects and helps you understand how things look from your customers’ point of view. Mapping all the touch points of a specific customer journey is a must for designing positive experiences. We can’t give you an in-depth guide to custome...
News & Opinion
/f/131443/594x594/e2e611dce4/qual-in-the-time-of-coronavirus-thumbnail.png)
Qual in the time of Coronavirus
It's never been more vital to make sure that you understand your customers. As researchers, when we want to find out how customers are thinking and feeling we naturally turn to qualitative research. Without getting too caught up in definitions, qualitative research is a family of...