Why track brand health?

Brand loyalty is more fluid than ever. Consumers are constantly exposed to new choices, making decisions in seconds - and changing their minds just as quickly.

For marketing teams and agencies alike, this creates both a challenge and an opportunity:

• How do you prove the long-term impact of your work?

• How do you spot shifts in perception before they become problems?

• How do you identify new opportunities for your clients to grow?

Tracking brand health gives you those answers.

It enables you to:

• Demonstrate campaign effectiveness with real-world perception shifts

• Inform strategy with ongoing, data-driven insight

• Strengthen client retention by delivering continuous value

• Identify risks and opportunities early

And because we know budget and scalability matter, we’ve designed this package to be accessible, repeatable, and easy to integrate into your offering.

What does the Brand Health Package track?

Our approach focuses on the key metrics that matter most - giving you a clear, actionable view of brand performance:

• Usage & awareness - how visible and used is the brand?

• Customers vs. non-customers - where are the conversion opportunities?

• Brand reputation - how is the brand perceived across key drivers?

• Consumer opinion - what do audiences really think, and why?

• Customer expectations - what do people expect from the brand in its category?

• Likelihood to purchase - what’s driving (or limiting) intent?

We’ve refined the questions to focus on what truly drives brand performance - so you get meaningful insight without unnecessary complexity.

What do you get?

The Brand Health Package is designed to be straightforward to deploy and easy to repeat over time—ideal for agencies managing multiple clients.

• ~20-question online survey

• Consistent structure for reliable tracking over time (tailored to your client’s category and competitors)

• 1,000 nationally representative sample

• With the option to target bespoke audiences where needed

Key data splits included:

• Overall, age, gender, region, customer vs. non-customer (if applicable), and aware vs. not aware

• Insight-ready outputs

• Topline findings in PowerPoint (ready to share with clients)

• Full data tables in Excel with key variable splits

Flexible for agencies

We work with agencies as an extension of your team. The Brand Health Package can be:

• White-labelled as part of your own offering

• Positioned as a collaborative insight layer

• Used ad-hoc or as part of an ongoing tracker

This flexibility allows you to seamlessly integrate research into your services—without adding operational complexity.

Cost-effective and scalable

By keeping the survey structure consistent and focused, we’re able to offer the full package for:

£3,500 (+ VAT)

• Additional data splits: £115 each

• Optional infographic design: £500