Why track your brand’s health?

Never has brand loyalty moved at such a fast pace. In this digital age, where consumers are bombarded with brands every moment of the day, and brands are accepted or dismissed with just the swipe of a finger or click of a mouse, it has never been more relevant to track your brand’s performance, and, perhaps more importantly, take action from the findings.

But, sometimes it’s hard to justify the investment needed for such a task, which is why we’ve created this cost-effective solution, our Brand Health Package.

The Brand Health Package is like an MOT for your brand. It tracks, among other things:

• Usage & awareness – how aware are consumers of your brand, and how often do they use/see/purchase it?

• Customers vs. non-customers – how do results differ between these demographics, and how can you turn the latter into the former?

• Brand reputation – measure the reputation of your brand across a myriad of factors

• Consumer opinion – what do consumers really think of your brand, and how do you stack up against the competition?

• Customer expectations – what expectations come with your brand, and how do these change across sectors/products?

• Likelihood to purchase – how likely are they to buy your product/service? And what will affect this?

Sometimes it can be overwhelming to know where to start with tracking your brand, so we have whittled it down to the key questions to really get the most out of your package…

What do you get?

The Brand Health Package comes with the following:

• Circa 20 question (depending on brand and sector) online survey - the questions are the same each time, the only things that change are the options/brands/’N/A’ options etc.

• 1,000 nationally representative sample size (bespoke audiences can be targeted but sample cost may increase with complexity)

• Data splits of overall, age, gender, region, customer vs. non-customer (if applicable) and aware vs. not aware

• Top key findings reported in PowerPoint

• Full data tables with key variable splits in Excel

By keeping the questions fixed, and the responses to a robust, yet manageable size, we can offer all this for £3,000 (+ VAT).

Extra data splits are £115 each, for example, likely to consider brand vs. not likely.

And if you wanted the findings distilled down into an engaging infographic, this would be £500.