Why use Pre and Post Ad Tracking?

In today’s competitive landscape, understanding the impact of your advertising is critical.

For agencies, it helps you:

• Prove campaign effectiveness with measurable shifts in awareness and perception

• Refine creative based on real audience feedback

• Strengthen client relationships with data-backed reporting

• Identify optimisation opportunities across campaigns

For in-house marketing teams, it enables you to:

• Justify marketing spend with clear evidence of impact

• Optimise campaigns in-flight or post-launch

• Align stakeholders around what’s working (and what’s not)

• Build stronger business cases for future activity

Pre and post ad tracking gives you clarity - turning creative decisions into measurable outcomes.

What is Pre and Post Ad Tracking?

Ad tracking evaluates how your advertising influences brand perception by measuring responses both before and after exposure to your campaign.

This can include:

• A short clip from a commercial

• A series of stills from an advert

• Other campaign assets or concepts

Pre-tracking captures baseline perceptions - awareness, usage, reputation, and attitudes - before respondents see the advert.

Post-tracking measures how those perceptions shift after exposure.

This allows you to clearly understand:

• Whether your key messages are landing

• How your brand perception is changing

• If your creative is delivering the intended impact

Ad tracking can be run as:

• A one-off snapshot to evaluate a specific campaign

• An ongoing tracker to monitor performance over time

Built for agencies and in-house teams

We work flexibly depending on how you operate.

For agencies:

• Delivery as part of your offering

• Scalable across multiple clients

• Support for pitches, evaluations, and ongoing retainers

For in-house teams:

• A reliable, repeatable way to track campaign performance

• Clear, stakeholder-ready outputs

• Insight to guide media, creative, and messaging decisions

• A cost-effective alternative to large-scale bespoke research

Methodology

Using our proprietary software, we conduct an online survey via our dedicated consumer panel.

• Typically delivered to a nationally representative audience

• Can be tailored to specific target groups (e.g. dog owners, vegetarians)

Respondents:

1. Answer a structured set of questions about your brand and category (pre-exposure)

2. Are shown your advertising material (video, images, or other formats)

3. Complete a follow-up set of questions (post-exposure)

What do you get?

The Pre and Post Ad Tracker Package is designed to be consistent, scalable, and easy to deploy.

• 20-question online survey

• Tailored to your brand and sector, with consistent structure for comparability

• Range of question formats - Designed to capture both rational and emotional responses

• 1,000 nationally representative sample With options for bespoke audience targeting

• Key data splits included. Overall, age, gender, region, customer vs. non-customer (if applicable), and aware vs. not aware

• Insight-ready outputs

• PowerPoint report with executive summary and key findings

• Full data tables in Excel with variable splits

Cost-effective and flexible

By keeping the survey structure robust and repeatable, we offer the full package for:

£3,000 (+ VAT)

• Additional data splits: £115 each

• Optional infographic design: £500