Customer Stories

Bring your customers to life and offer your employees real insight into your customers’ thoughts, feelings and interactions with your business.

As well as understanding themes which are common across groups of customers, qualitative research is the best way to bring customers to life in vivid detail, understanding their individual emotions, context, and decision-making.

You need this if…

You want to bring the customer to life within your business, helping your colleagues to understand the impact of the customer experiences you create.

What we do

  • Customer Journey Mapping
  • Depth Interviews
  • Photo-ethnography
  • VoxPops (video interviews)

What you get

  • Individual stories. Where qualitative research typically looks for themes, a case study approach helps you to focus in detail on the feelings of a small number of individuals.
  • Case studies. Case studies, particularly for B2B organisations, can help employees to understand key customers in detail, or showcase what success looks like to prospects.
  • Photo/Video stories. Photo and video help to bring the stories to life, and are much more likely to engage and be memorable.

If you need more information on how to tell the story of your customers, internally and externally, contact us for an informal chat.


You might also be interested in:

Finding & Telling Your Customer Insight Story Webinar

In this webinar we talk through techniques for finding the insight that really matters and how to share effectively this information to make a positive impact.

Watch on demand now >

Customer Insight Magazine

Magazine containing features, case studies and latest thinking on creating an outstanding customer experience.

Find out more >

01484 517575
Taylor Hill Mill, Huddersfield HD4 6JA
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