Construction Customer Research - Who to Interview

In this guide we’re looking at customer research in the construction sector and its supply chain, and specifically how you should define a customer.

The question of who you need to be speaking to in order to get the most out of your research is much more complex than many organisations realise, and it’s a major reason that customer research programmes in this sector don’t always deliver the insight that they should.

The guide starts by looking at what it is that makes the construction sector so complex from a customer research point of view and the different roles you need to be aware of. Before discussing the part that research and insight should play in informing decisions at every level within your organisation.

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