Tips and Ideas for Writing a Customer Research Brief

Based on the many questions we have been asked over the years, this useful reference template is designed for anyone that needs to write a research brief. Rather than start from scratch we have pulled together the headings and ideas for content at each stage. Plus there are suggestions throughout to get the best proposals back.

The Guide includes:

  • The Structure of your brief

  • Section headings

  • Checklists of what to include

  • Tips to get the most out of proposals

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