Tips and Ideas for Writing a Customer Research Brief

Based on the many questions we have been asked over the years, this useful reference template is designed for anyone that needs to write a research brief. Rather than start from scratch we have pulled together the headings and ideas for content at each stage. Plus there are suggestions throughout to get the best proposals back.

The Guide includes:

  • The Structure of your brief

  • Section headings

  • Checklists of what to include

  • Tips to get the most out of proposals

Download PDF now

You may also be interested in

Webinar

The Customer Research Journey: Guide To A Successful Programme

In this webinar we'll outline the key stages of an effective customer research programme: Understand and Explore, Measure & Track, Plan & Act and Culture Change & Storytelling. From gaining a deep understanding of your customers with qualitative research and developing a robust ...

Downloads

What does COVID-19 mean for your research?

Over the course of the last 12 months, we’ve seen some radical changes to customer experience and customer insight. Many clients have asked us similar questions about the impact of those changes, so we’ve put together this document to summarise what we know.

Explore & Understand

Good customer research means looking at the experience the way the customers see it. Understanding their thoughts and feelings will help you make improvements.

Measure & Track

Strategic surveys will offer you a consistent set of results to track and monitor the health of your relationship with all your customers. We will help you understand how customer satisfaction and attitudes lead to loyalty behaviors such as retention, related sales and referrals.