Event Driven Surveys

Event driven, or transactional, surveys are a tactical tool to help you optimise the customer experience at particular touchpoints. Many organisations use these on an ongoing basis to guide improvements and measure progress.

You need this if…

A good event-driven survey will give you:

  • An accurate measure of the customer experience for a touchpoint
  • A detailed understanding of the customer journey
  • A clear measure of what makes for the “perfect customer experience”

What we do

  • In-house telephone interviewing
  • Foreign language telephone interviews through a trusted partner
  • In-house web survey design and hosting (mobile optimised)
  • IVR/SMS surveys
  • In-house analysis and reporting (offline and online)

What you get

  • Tracking report. Dashboard reporting gives you the tracking information you need to know.
  • Web portal. Our team of developers can build a portal to meet your needs, whether in-depth analysis or high level dashboard.
  • The Perfect Customer Experience. Tracking performance against the “perfect customer experience” demonstrates the links to behaviours at the front line.
  • Deep dives. To be more than a tick box exercise, you need to dive into the data to extract insights you can use to shape the customer experience.

To find out whether event driven surveys are right for your customer research programme, fill in our short online form and we'll get back to you.

You might also be interested in:

Relationship & Event Driven Research Webinar

In this webinar we look at the pros and cons of each survey type, when to use them, and how to blend them together into an effective customer insight programme. If you missed it, you can watch the recording now.

Watch now >

Customer Insight Magazine

Created and published in house by TLF Research. Our Customer Insight Magazine contains features, case studies and latest thinking on creating an outstanding customer experience. We hope you enjoy reading it!

Find out more >

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