Qualitative research is about understanding, not measurement. Itís the basis of good customer insight because it allows us to design research programmes that reflect how customers see the world.
Exploratory research is also an essential tool to build the deep empathy for customers that you need for customer experience design.
You need this if…
You want to understand the “lens of the customer” – how things look from the customer’s point of view.
What we do
What you get