UK Consumer Sentiment Plummets

11 May 2022

The Index of Consumer sentiment is our quarterly insight into the minds of UK consumers.

It tells us how confident they're feeling about their own finances, and also their optimism about the economy as a whole.

We're working on a detailed report, but you can see the topline trends in the infographic below:

UK consumer sentiment has plummeted from 71.3 (already well below pre-pandemic levels) all the way down to 56.9.

This shows that the cost of living crisis is really starting to loom large in customers' lives, and will be having a big impact on the decisions they make about what to buy, whether or not now is a good time to buy, and which suppliers to trust.

We'll put a lot more detail in the forthcoming full report, but some key findings are:

  • Men are more confident than women (by 12 points)

  • Consumers under 45 are much more confident than older people

  • People in England remain much more optimistic than the other UK nations

  • Conservative voters have more confidence in the economy than others

  • Household income correlates strongly with sentiment

Let us know if you have any questions, and look out for the full findings.