Our Research & Insight

As a leading UK research agency, we've been designing tailored customer experience and market research programmes for over 20 years. From qualitative exploratory research and customer journey mapping, to quantitative customer satisfaction surveys, action planning and customer engagement, we'll help you deliver actionable research alligned with your business objectives.

We work with customer-focused B2B and B2C organisations of all shapes and sizes, in most UK industries, on projects worth anywhere from £3,000 to over a million. We develop relationships that last - we're really proud that 9 out of top 10 clients have been with us over 10 years.

We know that every research project is different and we've developed a range of solutions that can be tailored to create a bespoke research programmes. Find out more about how we can help below.

Explore & Understand

Explore & Understand

Good customer research means looking at the experience the way customers see it. We use qualitative techniques to get close to customers so that we...

Measure & Track

Measure & Track

The heart of customer experience research is a robust measure of how your customers feel. Strategic surveys will offer you a consistent set of...

Plan & Act

Plan & Act

You’re researching the customer experience in order to improve it, but organisations often embark on a survey without a clear plan of what...

Storytelling & Culture Change

Storytelling & Culture Change

From a customer’s perspective, research can be frustrating because they don’t know what is being done with their feedback. It’s...

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