B2B Customer Research

In B2B markets, every customer interaction matters - and every decision carries weight. Our tailored customer research services help you uncover what your clients really need, how they perceive your offer, and where you can create more value. We go beyond satisfaction scores to deliver insight that informs strategy, improves performance, and strengthens relationships.

Business buyers are complex. Decision-making involves multiple stakeholders, long sales cycles, and high expectations. Getting the right insight from the right audiences can help you streamline your processes, identify pain points and give you a complete picture of your client relationships.

If you are looking for a research partner and would like to find out more about our range of services, complete our short online form to speak to one of our B2B research experts.

What we do

As a full service customer research agency with over 25 years’ experience in B2B research, we can help you with every stage of your journey, from planning and research design, to creative communication and taking action.

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B2B Research Services

B2B Research Design
Relationship Surveys
Key Account Reviews
B2B Depth Interviews
Consultancy
CX / VOC Audits
B2B Customer Journey Mapping
Training
Storytelling and Creative Communciation

How We Work

A client once said that they see us as an extension of their team, and that’s what we aim for. We want to build long-term partnerships with our clients, adapting the research programme to ensure it continually evolves to meet the needs of the business.

9 of our top 10 clients have been with us for over 10 years, and our top 5 clients average over 15 years. According to our most recent client survey, 63% of our clients have seen their own customer satisfaction increase in the previous 12 months. That’s our ultimate measure of success.

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Get In Touch

Get in touch to discuss your research plans.