Wednesday 20th May 2020 11:00-11:30am
Often B2B has a much smaller number of key accounts to focus on. An opportunity to capture feedback needs to maximise the richness from comments with the score to track. A hybrid methodology ensures you don't loose the best of both.
This webinar looks at how to use a mix of methodologies to maximise the actionable insight from your customer research. We investigate the opportunities to capture rich feedback from comments and how to combine these with headline scores to track. A well designed hybrid methodology ensures you don’t lose the best of both.
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