Semiotics is a research technique that helps you to make sense of the way meaning is created. The science of communicating meaning through signs and symbols it has long been adopted in advertising, branding and other communications.
We believe that taking a semiotic view of the customer experience can be enormously valuable, and considering whether the whole customer experience is aligned can open up new ways to differentiate your business from competitors.
In this webinar we give a quick introduction to the field of semiotics, and then explain how it can be used to make sense of details in the customer experience. Thinking about all the messages we’re sending to customers and how they may be received, will make a big impact to how customers feel and how well the journey works for them.
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