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The New Customer Experience Landscape 2020

Implications for personas, segmentation and loyalty.

Picking up on our research into customers’ changing priorities, we’ll take a closer look at how this may vary by customer type, and what that means for your planning.

This webinar will cover:

  • How attitudes and behaviour vary by demographics

  • New research that reveals the different personas emerging amongst lockdown customers

  • How those personas may translate to post-lockdown segments

  • The impact of customer attitudes on their behaviour and future loyalty

Register for your free place now.

This webinar follows on from our 'What matter Most to Customers... Now?' webinar, where we shared our latest findings on how COVID-19 might change our relationships with customers. From changing behaviours and attitudes, to what life might look like after lockdown and how you can make sure you understand what matters most to your customers

Watch On Demand Now

Webinar host:

Stephen Hampshire

Client Manager @ TLF Research

After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.

Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.

Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.

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