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Semiotics And Cx

Semiotics is a research technique that helps you to make sense of the way meaning is created. The science of communicating meaning through signs and symbols it has long been adopted in advertising, branding and other communications.

We believe that taking a semiotic view of the customer experience can be enormously valuable, and considering whether the whole customer experience is aligned can open up new ways to differentiate your business from competitors.

In this webinar we give a quick introduction to the field of semiotics, and then explain how it can be used to make sense of details in the customer experience. Thinking about all the messages we’re sending to customers and how they may be received, will make a big impact to how customers feel and how well the journey works for them.

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Webinar host:

Stephen Hampshire

Client Manager @ TLF Research

After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.

Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.

Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.

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