Consultation Service

Would you like some impartial and expert advice on your customer research plans? If you think you could be getting more out of your research, we often work with clients on a consultancy basis and you might be interested to know we offer a free initial consultation service.

Our flexible consultation service will consist of a call and follow up. On the call, we'll spend time to understand your organisation and discuss a range of topics - depending on the stage you're at with your customer research journey. We'll follow up with a range of recommendations, practical suggestions and a proposal to help you move forward with your plans.

We're passionate about helping organisations deliver an excellent customer experience and our initial consultation service comes with no strings attached. Below are some examples of topics we could cover if you're looking to start a new programme, or revitalise an existing programme. Get in touch to request your consultation call today.





If you're starting out on your research journey, there are a range of key topics to understand before you dive into designing a larger scale research programme. We can help you get your research off to the best possible start. Topics we could discuss include:

  • Customer profiles. We'll discuss your customers and how they interact with your business. We can make practical recommendations on the best way to connect with them and deliver actionable insight through quality research.
  • Headline metrics. There are a range of customer research metrics available, we can talk you through the pros and cons of each one, and help you identify what you should be tracking and why?
  • Methodology. Telephone, online, postal, focus groups, etc. we'll discuss your business objectives and desired outcomes to make recommendations on the right mix to get the best results.
  • Exploratory research. An essential tool in the design and continued development of a customer research programmes. We'll discuss ways to help you see through the 'lens of the customer'.
  • Making a business case. If you're struggling to gain buy-in for your customer research project, we can help you make a compelling argument for investment in a customer insight programme. We’ll take you through everything you need to include in a business case to quantify the importance of customer satisfaction and the effect it can have on your business' bottom line.




If you're already undertaking customer research, we're well versed in the challenges you can face. Whether it's changing customer expectations, organisational change, or making your results stand out and engaging colleagues. Topics we could discuss include:

  • Questionnaire review. Asking the right questions is central to effective customer research and questionnaire design can have a big impact on your results. Let one of our experts review your questionnaire.
  • Data samples and response rates. Good quality customer data is vital to getting the most out of your research. From response rates to segmentation, we'll discuss ways to improve your results.
  • Relationship and event driven surveys. Tracking overall customer perceptions is important, but are you making the most of your key customer touchpoints? This is about getting the right mix of strategic and transactional surveys.
  • Making an impact. From storytelling and data presentation, to internal and external communications, we'll discuss how to make your results memorable and make practical suggestions to engage your audiences.
  • Planning & service design. We can’t tell you what to do, or how to do it, but we can help in the process of developing action plans to kick-start the design of new experiences.


01484 517575
Taylor Hill Mill, Huddersfield HD4 6JA
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