Insight into action
Greg and Stephen talk about turning research insight into action to improve the customer experience, based on Greg’s webinar.
Action is hard not because it’s unclear what needs to happen, but because of the power of the status quo. The decisions you make before and during your survey can be more important than what you do with it afterwards.
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There’s no point doing customer research unless you’re prepared to do something with the findings. We can’t tell you what to do, or how to do it, but we can help in the process of developing action plans.
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