The Interview – Irina Poddubnaia
In this episode we feature an interview between Stephen and Irina Poddubnaia of Trackmage, a company which specialises in helping E-commerce organisations with their “post purchase experience” — delivery tracking, communication, and reviews.
Stephen and Irina talk about the missed opportunities in post-purchase communications, why organisations value new customers over existing customers, and where customer journeys begin and end.
Thanks to www.podcagent.com for arranging the interview.
You may also be interested in
Customer Journey Mapping
Bring your customers to life with our customer journey mapping research. Offer your employees real insight into your customers’ thoughts, feelings and interactions with your business.
This webinar discusses Customer Success, an approach to business that sees creating on-going value for the customer, as the only way to achieve long term objectives. To achieve Customer Success you need to design your entire experience to enable customers to get what they want.
Transforming Customer Communications
David Taylor of Paragon Customer Communications explains the importance of getting omnichannel communication right, and the pitfalls of digital transformation.
Event Driven Surveys
Event driven, or transactional, surveys are a tactical tool to help you optimise the customer experience at particular touchpoints. Many organisations use these on an ongoing basis to guide improvements and measure progress.