Homepodcastsunderstanding customer loyalty

Understanding Customer Loyalty

02/08/22

Greg and Stephen discuss customer loyalty, based on Stephen’s recent webinar.

Customer loyalty is much misunderstood (it’s about far more than retention and “loyalty programmes”), but used in the right way it can be the key to linking the operational focus of customer experience to your organisation’s strategy.

If you missed the webinar, you can watch it on demand here: https://www.tlfresearch.com/webinars/understanding-customer-loyalty-attitudes-behaviour-and-value/

You may also be interested in

Search the CX insights hub

Webinar

Understanding Customer Loyalty - Attitudes, Behaviour, and Value

Description not available

Magazine

Building and Adapting Emotional Loyalty

Why is purpose so important? Capgemini explain the links to emotional loyalty.

Downloads

The CX Strategy Canvas

Our CX Strategy canvas is a high level tool designed for you to capture and discuss the essentials that go into building a customer-led organisation. Use it to explore potential strategies, to understand what competitors are doing, and to pool opinions on your own approach.

Podcast

Trends in Customer Attitudes & Behaviour

What do we know about what’s changing in the way customers think, feel, and behave? The pandemic seems to have accelerated some trends that were already obvious, and introduced a few curveballs of its own. In this episode Greg and Stephen discuss the evidence from consumer survey...