The Index of Consumer Sentiment Quarter 2 2026

Not for the first time, UK consumer sentiment, and the underlying economic pressures it reflects, have been knocked back by external forces just as they seemed to be gathering strength.

Consumer sentiment stepped down significantly in Q2 2026, with conflict in the Middle East affecting oil prices and knock-on effects reaching into almost every sector of the economy.

Taking a longer-term view, we’ve found a growing polarisation in our sentiment data that has reached a head in the most recent quarter - although the overall score has gone down, the proportion of very optimistic consumers has actually increased. In this report we’ll dive into what we know about what accounts for this move to the extremes.

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A significant step down

The Index of Consumer Sentiment has proven its value as an indicator of how customers are feeling, and therefore how they’re likely to behave. Consumer sentiment responds quickly to changes in the macroeconomic climate, and we’ve also seen links between customer confidence and spending. This is an important measure for any business or organisation who needs to understand the mood of the UK consumer.

The latest report shows that what seemed to be gathering confidence has once again been shattered by global events.

  • The Index of Consumer Sentiment has fallen 8.1 points to 67.0 in Q2 2026.

  • Consumer sentiment has been knocked not just in the UK, but in the USA and EU as well.

  • With a score of 49.3 consumer sentiment in the USA is the lowest in the 50 year history of the index.

  • We’re seeing an increasing number of extreme scores as the experiences of consumers diverge.

  • Energy bills are still the major concern for consumers and rated noticeably higher than anything else.

  • Age is the most important driver of sentiment. In this report we’ve taken a more analytical approach to the question of what makes most difference to how confident people feel.

About The Index of Consumer Sentiment

As well as the overall index, there are two sub-indices. The Index of Current Economic Conditions (ICC) reflects how consumers feel about the current situation. The Index of Consumer Expectations (ICE) reveals their confidence about the future. Comparing all three indices gives a good sense of how customers feel right now versus their view of the future prospects for the economy, both of which have important implications for their likely spending behaviour.

Download the latest report to find out more about our methodology and a range of detailed analysis.

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Would you like to know more?

If you would like to know more about the Index of Consumer Sentiment or to commission your own consumer research, get in touch to speak to a member of our team.