Understanding Customer Loyalty


Greg and Stephen discuss customer loyalty, based on Stephen’s recent webinar.

Customer loyalty is much misunderstood (it’s about far more than retention and “loyalty programmes”), but used in the right way it can be the key to linking the operational focus of customer experience to your organisation’s strategy.

If you missed the webinar, you can watch it on demand here: https://www.tlfresearch.com/webinars/understanding-customer-loyalty-attitudes-behaviour-and-value/