Using the Voice of the Customer to Change Your Organisations’ Culture
Stephen quizzes Greg about his recent webinar “Using the Voice of the Customer to Change Your Organisations’ Culture“.
It’s not about “voice of the customer” research programmes, but about ways in which the actual voice of the customer (captured in audio, video, or in the flesh) can be used to make an impact.
You may also be interested in
Using the Voice of the Customer to Change Your Organisations' Culture
How do some organisations become genuinely customer centric, whilst others cannot quite grasp that change? Often it’s the way that they use customer feedback within their organisations, as part of internal communications, and how they involve customer feedback in the internal dec...
Storytelling & Culture Change
It’s important to communicate to your research story to show how important the survey is to you and what you’re doing to improve. We’ve seen that customer communication can make a big difference to response rates (demonstrating that you listen) and improved perceptions.
News & Opinion
Telling your research story - 5 questions you need to ask yourself
In this article TLF Research Client Manager Stephen Hampshire shares his thoughts on storytelling in customer research. The word “storytelling” may be the most abused buzzword in the research industry and, let me tell you, that is a competitive field.
Film is often more engaging than static presentations or reports, and is increasingly seen as the most effective way to communicate for many people.