Storytelling With Data - On-Demand

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Storytelling With Data - On-Demand

“Storytelling” is a much-abused word, but the truth is that using a story-driven approach to reporting can make all the difference to how engaging your data is. Finding and telling good stories will help you get attention, make your reporting more engaging for your audience, and most important of all make it more likely that your analysis will drive change. This On-Demand online course will teach you how.

Over 3 chapters, we will take you step by step through the science of data storytelling, from understanding why stories are so powerful, through to finding, crafting, and telling your story. Book your place now.

Tell us about you

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What to expect from the course:

This course is an on-demand self-directed online learning course, consisting of:

  • Video sessions explaining key storytelling concepts

  • Exercises to help you put these ideas into practice

  • Downloadable materials to complement the weekly videos

  • Dedicated online community to share knowledge

  • Email and telephone access to your tutor, Stephen Hampshire

You can watch a short summary of the course in the video below.

What You'll Cover:

Chapter 1 - Why stories?

  • Describe the key elements of a business story

  • Understand the link between stories and change

  • Understand your own role as storyteller and mentor

Chapter 2: Finding your story

  • Use exploratory data analysis tools to search for stories

  • Look for the stories in your data that will motivate your audience (colleagues, customers, or C-suite)

  • Search for cause and effect explanations to create calls to action

Chapter 3: Telling your story

  • Create a powerful “hook” to engage your audience

  • Build a persuasive narrative appealing to both hearts and minds

  • Use visual storytelling to build engagement

  • Find opportunities for emotional impact

  • Give you audience a clear mission that will lead to action

Structure of the course

The course consists of 3 chapters; each consisting of video lessons, community discussions, reading, activities, and quizzes to make sure you’re picking up what you need. We’ll provide resources for each chapter, and also point participants to useful material in books and online.

Once you've started your course, you will have access to all the chapters and complete these in your own time.

Each chapter contains between 30-60 minutes of video lessons and combined with the other learning content we'd recommend spending at least 1-2 hours per chapter. The time you spend on your tasks is up to you.

There will be a certificate of completion available once you have finished the course.

How long will I have access to the course?

Once you have been enrolled, all of the course content will remain available for 6 months - we'll clearly communicate the date your access expires.

You can view the full Terms and Conditions of our online training here.


Tutor support will be available from Stephen Hampshire through email and scheduled calls.

There will also be a dedicated learner community available with regular discussion posts asking key questions and common challenges.

How do I book?

This course is £250 (ex VAT) per delegate.

Book your place now by completing the delegate details above and adding the course to your basket (you will need to add in the delegate details before you can add to basket).

Get in touch if you have any questions about the course or if you would like to speak to us about group discounts, or running a dedicated version the course for your team.

Course Summary Video

"A really insightful and in-depth course into how to use data for storytelling "

Online Course Learner Survey 2022

Your Tutor:

Stephen Hampshire

Client Manager @ TLF Research

After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.

Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.

Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.

Get in touch

Get in touch to find out more about our training courses, group discounts and our in-house training offer. Our training and events can help you develop your knowledge and skills on a wide range of customer research and insight subjects.

Which Course Is Right For Me?

You are currently viewing the page for the On-Demand version of this online course. However, there are 2 options available for this course, which one is right for you will depend on your learning style and how you would like to complete the course.

  1. Interactive - A structured course with a dedicated start date and chapters released on a weekly basis. You will be enrolled as a cohort of learners and have regular live sessions with your tutor and other learners, benefitting from peer to peer interaction and networking.

  2. On-Demand - Available straight away, this will allow you to learn at your own speed. You have access to the entire course once you've been enrolled and can complete the course in your own time. You will still have tutor support available via email and phone.

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