B2B: Sampling, Methodology and Battling Response Rates


The key to successful customer research is asking the right questions to the right people in the right way.  Whilst all three elements are important in themselves for effective customer research, ensuring that your results are reliable, and representative of your overall customer base is crucial.

On the webinar, we’ll be discussing the critical elements of B2B customer research: sampling, methodology, and response rates. Greg Roche will talk through the importance of getting the sample right, asking why methodology matters and providing some practical tips for overcoming the challenges of low response rates.

Register for your free place now.

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Webinar host:

Greg Roche

Client Director @ TLF Research

Greg is one of the UK’s leading experts in helping organisations to use customer satisfaction surveys to improve the customer experience. He has extensive experience of working with many blue chip clients across a wide range of sectors. Greg is results orientated and is passionate about helping organisation drive change from their research programmes.

Greg is a frequent speaker at conferences, author of articles and books, and a regular host of webinars and our podcast. He’s also proud to have recently received research awards and a Business Excellence Award.

Outside of work he is a big sports fan, following Huddersfield Giants in Rugby League, Liverpool FC in the Premier League and Philadelphia Eagles in the NFL. He also spends most of his time trying to be a great parent!