Calculating Customer Lifetime Value
How much is a customer worth? Calculating Customer Lifetime Value is a useful figure to share with senior management. Stephen Hampshire will talk you through how to make the calculation and answer the questions that will follow.
You can watch this webinar on demand. Fill in the short form and you'll get access to the recording straight away.
Client Manager @ TLF Research
After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
You may also be interested in
Understanding Customer Loyalty - Attitudes, Behaviour, and Value
Customer loyalty is fundamental to our vision of how to build long term sustainable businesses, grounded in what we call a "loyalty strategy". In simple terms, that means finding and keeping the right customers. But "loyalty" is a curiously slippery word, often meaning different...
Does Your Research Provide Value For Money?
How do you measure ROI on your customer research programme? How do you secure customer research budget? And how do you ensure the actions that come out of your customer survey actually happen? Greg will share his experiences of how world class organisations meet these challeng...
Customer Insight Magazine
Customer Insight magazine is our quarterly magazine - Created and published in house it is a home for longer features, case studies, and latest thinking on customer experience and insight. All designed to inform, stimulate, and sometimes to provoke. We hope you enjoy reading it ...
The Customer Experience Landscape 2022
Every year we look at the trends in society and the economy that are relevant to Customer Experience for the year ahead. To outline the Customer Experience Landscape for 2022, Stephen will look at trends and predictions for: Customer behaviour Changing customer needs The CX h...