Construction: Customer Research - Who to interview?
Architects, specifiers, contractors, suppliers, manufacturers, the list goes on - a common challenge for customer research within the construction sector is deciding who to interview. Who can give you the actionable insight you need to drive positive change?
While the right answer to this question will depend on the exact nature of your business and its relationships, we’ve seen some common patterns with our clients in the construction sector and these could help inform decisions about your research.
Stephen Hampshire talks through his experiences of the sector and identifies the key factors to consider when choosing who to interview.
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Client Manager @ TLF Research
After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
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