Customer Satisfaction Index: How and Why to Use It
A Customer Satisfaction Index (CSI) can take your Customer Satisfaction (CSAT) scores to another level. Combining and weighting CSAT scores for individual interactions, product or services, will give you a much more accurate view of how satisfied your customers are with your business overall.
This webinar will give you an overview of how to calculate CSI, examples of how to measure it and how it can be used to add an extra layer of detail to your CSAT scores.
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Client Manager @ TLF Research
Working for TLF Research for the last ten years, Chris believes that customer satisfaction research is really simple to do, but really easy to get wrong. It might be boring, but it really is all about the basics; great, actionable research about doing the ‘right’ things – asking the right questions, to the right people, in the right way. Chris has used this approach with the many clients he has worked with over the years, across many sectors, and has always promoted this approach via the many training course, webinars and seminars he has hosted over the years.
Outside of work, Chris is a keen golfer and a ‘middle aged man in lycra’ – i.e. keen cyclist.
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