Customer Touchpoints You Should Be Measuring
Every time a customer comes into contact with your organisation it presents an opportunity or a threat to the overall perceptions your customer has of you.
In this webinar, we will explore why customer touchpoints shape overall customer attitudes and behaviours, how you can harness customer satisfaction research to measure, track and improve satisfaction within your key customer touchpoints, and how that in turn improves overall attitudes and behaviours.
Register for your free place today.
Client Manager @ TLF Research
Working for TLF Research for the last ten years, Chris believes that customer satisfaction research is really simple to do, but really easy to get wrong. It might be boring, but it really is all about the basics; great, actionable research about doing the ‘right’ things – asking the right questions, to the right people, in the right way. Chris has used this approach with the many clients he has worked with over the years, across many sectors, and has always promoted this approach via the many training course, webinars and seminars he has hosted over the years.
Outside of work, Chris is a keen golfer and a ‘middle aged man in lycra’ – i.e. keen cyclist.
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