Engaging B2B Customers With Your Surveys


Not only does customer satisfaction research need to be actionable, it also needs to be reliable and representative of your overall customer base.  In this webinar, we will explore the challenges of engaging customers in B2B research. We'll highlight key behaviours that make a difference to your research, delivering outcomes that you not only can rely on, but will also give you confidence that you are taking action in the right areas.  
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Webinar host:

Chris Elliott

Client Manager @ TLF Research

Working for TLF Research for the last ten years, Chris believes that customer satisfaction research is really simple to do, but really easy to get wrong.  It might be boring, but it really is all about the basics; great, actionable research about doing the ‘right’ things – asking the right questions, to the right people, in the right way.  Chris has used this approach with the many clients he has worked with over the years, across many sectors, and has always promoted this approach via the many training course, webinars and seminars he has hosted over the years.

Outside of work, Chris is a keen golfer and a ‘middle aged man in lycra’ – i.e. keen cyclist.