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Guide to Exploratory Research: How to See Through the 'Lens of the Customer'
Exploratory research is the foundation of a good customer research programme. It will help you understand how things look from your customers' point of view and see through the 'lens of the customer'.
In this webinar we outline the different types of exploratory research, the range of insight available and how they should form an essential part of your customer research.
You can watch this webinar on demand. Fill in the short form and you'll get access to the recording straight away.
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Webinar host:
Debs Binks
Client Manager @ TLF Research
Thinking about engaging in customer research? Either as a one-off piece or as a regular programme? Then consider speaking to Debs about what’s possible.
Debs is passionate about research having spent over 15 years working in a variety of different research based roles. Debs loves nothing more than getting under the skin of her clients needs and delivering actionable and insightful recommendations embedded in the voice of the customer.
As both a qualitative and quantitative researcher, Debs advocates using both methods as part of any programme in order to drive a strong understanding and emotional connection with customers.
Away from work, Debs like watching football (especially grassroots), gin and countryside walks with her dog.
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