Identifying B2B Customers' Needs With Exploratory Research

B2B customer research can be more than just an opportunity to understand how satisfied your customers are currently – It can also be an opportunity to understand what your customers need beyond your existing products and services.

Exploratory research with a B2B audience can offer a whole range of insight to help you improve the customer experience and inform the direction of business.

This webinar will outline the benefits of undertaking, exploratory research specifically for your B2B customers. Rachel will also take you through some practical examples from her recent projects

Watch on demand now

Webinar host:

Rachel Allen

Client Manager @ TLF Research

Rachel has been with TLF for 16 years. Working across many sectors, she designs effective customer satisfaction and loyalty programmes to get the best insight from a range of customer types. She is particular keen for organisations to look at the link between satisfaction and efficiency; getting things right first time not only improves customer satisfaction but reduces costs and is a more effective use of resources for all organisations. This is particularly true when it comes to problem and complaint handling which can be costly in more ways than one.

Rachel regularly presents webinars and writes for Customer Insight magazine focussing on case studies and ‘how to’ articles looking at the practical side of running surveys and gathering feedback.

When not in work, Rachel likes being outdoors be it on the water, in the countryside, or in the garden, and has a book collection that’s taking over her home.