Setting Up a Customer Experience Research Programme - Where to Start?


You know you need customer research, but you may not be sure if you’ve got everything you in need in place to make a start with it.

In this webinar we’ll talk you step by step through the information, data, and decisions you need before you start your customer experience programme.

Whether or not you are planning on doing this in-house or instructing an external agency to be this on your behalf, we’ll discuss the key pieces of information to consider to ensure that you get a programme that meets your organisation’s needs. We’ll cover topics such as:

  • Budgetary needs

  • Customer volumes

  • Key touchpoints

  • Reporting needs

Register for your free place today.

Watch Webinar

Webinar host:

Debs Binks

Client Manager @ TLF Research

Debs is passionate about research having spent over 15 years working in a variety of different research based roles. Debs loves nothing more than getting under the skin of her clients needs and delivering actionable and insightful recommendations embedded in the voice of the customer.

As both a qualitative and quantitative researcher, Debs advocates using both methods as part of any programme in order to drive a strong understanding and emotional connection with customers.

Away from work, Debs like watching football (especially grassroots), gin and countryside walks with her dog.