The Customer Research Journey: Guide To A Successful Programme
In this webinar we'll outline the key stages of an effective customer research programme: Understand and Explore, Measure & Track, Plan & Act and Culture Change & Storytelling.
From gaining a deep understanding of your customers with qualitative research and developing a robust programme of measurement, through to taking action from your results and effective storytelling techniques to help drive change.
Client Manager @ TLF Research
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don’t have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Stephen has been with TLF Research for 16 years, and works with leading organisations across sectors to understand and improve their customer experience. Clients include Visa, Europe, nPower, RSA, Citibank, Parker Merchanting, RBS and SITA.
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