The Perfect Customer Experience
Do your people understand how their decisions and behaviours impact the customer experience? Often we focus on getting the individual parts right, but it’s only when we get every element lined up that we can deliver truly memorable experiences.
Using the right combination of event-driven research and predictive analytics you can give colleagues the data they need to see what makes the most difference to customers. By creating a blueprint for “the perfect customer experience” you’ll make it easy for them to improve customer journeys and get control of the customer experience.
In this webinar we’ll cover:
Memory, Perception & Reality – research and what actually happened
Giving your people control of the customer experience
Closing the loop
You can watch this webinar on demand. Fill in the short form and you'll get access to the recording straight away.
Client Manager @ TLF Research
After 23 years in customer insight, Stephen's view is different to most. He believes that creating great customer experiences is simple (though rarely easy). Insight comes from asking customers the right questions, and listening to what they say. Building a customer-focused culture is more important than improving your processes. Proving the ROI of customer experience is easier than you've been told.
Stephen stays abreast of the latest thinking in customer insight and analysis so that you don't have to. He combines straightforward reviews of cutting-edge techniques with real life stories to engage with his audience, leaving them inspired to make change.
Outside of work he’s also a keen photographer, craft beer buff, and probably owns too many stringed instruments.
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