What Makes a Great Research Project?


Over 25 years we’ve seen many customer research projects that have driven positive change, and some that have failed to make the desired impact.

So, what makes a great customer research project? Debs Binks will try to answer the questions, by giving you an overview of our approach, taking you through a recent project and discussing what made it great. She’ll also give you some practical tips to help with your research design and discuss common pitfalls to avoid.

Register for your free place now.

Watch Webinar

Webinar host:

Debs Binks

Client Manager @ TLF Research

Debs is passionate about research having spent over 15 years working in a variety of different research based roles. Debs loves nothing more than getting under the skin of her clients needs and delivering actionable and insightful recommendations embedded in the voice of the customer.

As both a qualitative and quantitative researcher, Debs advocates using both methods as part of any programme in order to drive a strong understanding and emotional connection with customers.

Away from work, Debs like watching football (especially grassroots), gin and countryside walks with her dog.