What Makes a Great Research Project?
Over 25 years we’ve seen many customer research projects that have driven positive change, and some that have failed to make the desired impact.
So, what makes a great customer research project? Debs Binks will try to answer the questions, by taking you through a recent project from start to finish and discuss what made it great. She’ll also give you some practical tips to help with your research design and discuss common pitfalls to avoid.
Register for your free place now.
Client Manager @ TLF Research
Debs is passionate about research having spent over 15 years working in a variety of different research based roles. Debs loves nothing more than getting under the skin of her clients needs and delivering actionable and insightful recommendations embedded in the voice of the customer.
As both a qualitative and quantitative researcher, Debs advocates using both methods as part of any programme in order to drive a strong understanding and emotional connection with customers.
Away from work, Debs like watching football (especially grassroots), gin and countryside walks with her dog.
You may also be interested in
Rethinking Your Customer Survey - On-Demand Course
Customer research is always interesting, but many organisations struggle to translate the insights from their research into action plans that deliver real improvements for customers. This course will explain how to get the most out of your research, how to use it as a jumping-o...
Customer Insight Magazine
Customer Insight magazine is our quarterly magazine - Created and published in house it is a home for longer features, case studies, and latest thinking on customer experience and insight. All designed to inform, stimulate, and sometimes to provoke. We hope you enjoy reading it ...
We are TLF, a customer experience research company that has been designing tailored customer experience and market research programmes for over 20 years.
Tips and Ideas for Writing a Customer Research Brief
Based on the many questions we have been asked over the years, this useful reference template is designed for anyone that needs to write a research brief. Rather than start from scratch we have pulled together the headings and ideas for content at each stage. Plus there are sugge...