The CX Strategy Canvas
Created for our Action Planning from Customer Insight course, the CX Strategy canvas is a high level tool designed for you to capture and discuss the essentials that go into building a customer-led organisation.
Use it to explore potential strategies, to understand what competitors are doing, and to pool opinions on your own approach.
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Creating Your CX Strategy
Do you need a CX Strategy? Stephen believes that you do, and in this article he introduces a tool that might help you think about yours.
Action Planning From Customer Insight - On-Demand Course
Customer research is always interesting, but many organisations struggle to translate the insights from their research into action plans that deliver real improvements for customers. This course will explain how to get the most out of your research, how to use it as a jumping-o...
News & Opinion
What your event-driven research is missing: the strategic view
Event driven research can sometimes result in customer research being seen as a tactical measure, rather than a strategic one. In this article we explore why you need a customer research programme that combines strategic and tactical research in sensible ways.
Plan & Act
We can help you structure workshops and service design sessions so that you and your colleagues can clarify what you’re trying to achieve, link customer insight to your internal processes, and develop clear and specific action plans to improve.
Is it time to review your customer research?
We can help you design a programme that reflects your customers' needs and give you the insight your company needs to deliver a world class customer experience.