The New B2B Customer Experience - 5 Facts and 5 Questions
It’s been a tumultuous couple of years, you don’t need us to tell you that. Everything has changed, and it’s never going back to the way it was. That means your customer research and insight has to change too. Are we still asking the right questions to the right people at the right time? Has the market changed?
What does the B2B customer experience look like now and what should you be focusing on? Download our quick guide to what has changed and the key questions you should be asking about your research programme right now.
You may also be interested in
Engaging B2B Customers With Your Surveys
Not only does customer satisfaction research need to be actionable, it also needs to be reliable and representative of your overall customer base. In this webinar, we will explore the challenges of engaging customers in B2B research. We'll highlight key behaviours that make a d...
Explore & Understand
Good customer research means looking at the experience the way the customers see it. Understanding their thoughts and feelings will help you make improvements.
Identifying B2B Customers' Needs With Exploratory Research
B2B customer research can be more than just an opportunity to understand how satisfied your customers are currently – It can also be an opportunity to understand what your customers need beyond your existing products and services. Exploratory research with a B2B audience can off...
B2B Customer Journey Mapping
Journey mapping is an important task to undertake for both B2C and B2B customers, but the outputs for these 2 groups will look significantly different. We’re focusing on B2B customer journey mapping in this webinar and how to ensure all the relevant insight is captured.
Is it time to review your customer research?
We can help you design a programme that reflects your customers' needs and give you the insight your company needs to deliver a world class customer experience.